Framing and Moving the Free Line
Forgive me. I’m a day late in getting out Lesson 2.
Here in New York City, the weather hit 100 degrees
and I decided to beat the heat by going to the beach.
That freedom of doing what one wants when one wants
is the basis for becoming an entrepreneur. It gives you
something as equally important as money, that is TIME!
So let’s get on with it.
If you are brand new and just getting started
there are a couple things that are important.
Number one is the concept of traffic and conversion.
You need to know how to generate traffic to a website.
Traffic is simple getting people to come to look at your
website. (I will discuss the specifics of how to create a
website at a later time).
For now, you just need to know that you will eventually
put up a website and that you have to generate traffic
(get people) to go to your website.
Once you get traffic to your website, you have to
convert that traffic. What that simple means is that you
have to get your visitors to take some sort of action.
The ultimate action is to spend money and buy something
from your site. But it doesn’t happen that easily.
First, you have to take baby steps.
So for right now, what you want to do is convert the traffic
to take an action. That action is to give you their name and
email address and you do this by offering them something
…for FREE. This is called “Moving the Free Line“.
What you should focus on at this early stage is capturing
a person’s first name and email address. That’s all.
It’s the easiest barrier of entry to break.
You do this by giving away something of interest to your
potential future customer for free. It could be an ebook
or a report, a subscription to an ezine or membership club,
a video clip or mp3 audio…
…something related to what you are going to sell.
And you give it away for FREE.
Your goal at this point, is to build a list of people who are
interested in the information that you have.
Once you have a list of people who are interested in
a certain kind of information, you have the ability to
contact these people again and again and give them
more information related to their interest.
After you’ve done this a few times, and your list gets
to recognize your name and they like the information that
you send them, then (and only then) are you are in a position
to recommend that they pay for some additional information.
Because you are sending them information that they have an
interest in, a framing is going on in people’s minds,
in that they are starting to believe you are an authority,
You are positioning yourself as an expert on the subject.
So in the future, when you make a recommendation to spend
money and purchase something, your list will listen to you.
So, how do you set about doing this?
Tune back in tomorrow to find out….
To see an example of how this is all done,
go to:
www.HealthyChocolateSuperfood.com
TAGS:
build a list, conversion, framing, generate traffic, moving the free line, traffic
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